When golf legend Arnold Palmer, known in golfing circles as the "King", received the PGA Tour Lifetime Achievement Award in 1998 in recognition of his exceptional career, he was wearing a Rolex Oyster Perpetual
DAY-DATE chronometer in 18 ct yellow gold. The watch he has worn for more than 40 successful years in top-level golf. And which reflects his classic elegance and timeless style.

At BASELWORLD 2013, Rolex is introducing a new version in 18 ct yellow, white or EVEROSE gold of the Oyster Perpetual DAY-DATE with luxurious colourful leather straps and matching dials. A symbol of excellence and prestige, always exclusively in gold or in platinum, the DAY-DATE was the first chronometer wristwatch to indicate the date and the day of the week spelt out in full on the dial when it was launched in 1956. Its elegance is now expressed in a more informal manner.

COGNAC, CHERRY, CHOCOLATE, GREEN AND BLUE
The new colours of the dials and the matching straps vary according to the gold of the watch case: green or cognac for the 18 ct yellow gold versions; blue or cherry for 18 ct white gold models; and chocolate, or a more classic rhodium dial with a black strap, for cases in 18 ct EVEROSE gold.