Power: Again and again, Maurice Lacroix watches introduces innovative developments to prove its intention to make a creative, independent contribution to the world of quality time measurement, as well as square up to the challenge of continuously offering collectors and connoisseurs new, impressive watch models. Pride: Every Maurice Lacroix timepiece that leaves workshops is an expression of creativity, skilled craftsmanship and long-standing experience. It goes without saying that the pride in having created unique masterpieces of consistette value is conveyed to their wearer. Passion: A Maurice Lacroix timepiece is an expression of the watchmaking passion from which it was created, in every single detail. This explains the passion with which it is worn by its owner.