1993 - Along with two associates, Fawaz Gruosi opened h first boutique at 104, rue du Rhône, in Geneva, specialized in jewelry design and the sale of objets d’art. He named it “de Grisogono” after the maiden name of the mother of one of his two associates.1995 - Fawaz Gruosi took leave of his associates and incorporated de Grisogono S.A.1996 - Singlehandedly bringing black diamond back from oblivion despite its rareness and extreme brittleness forged Fawaz Gruosi’s reputation. Going on to create an entire collection of black diamond jewelry, he concluded that the enthusiastic public reception it met with made the black diamond the perfect de Grisogono emblem.1997 - The Geneva boutique was extended to occupy numbers 104 and 106 on rue du Rhône. It would later move to number 27 on the same street.1998 - A new de Grisogono boutique opened in London, at 3 Burlington Gardens.1999 - Fawaz Gruosi turned out various familiar objects, studded with black diamonds including a pair of sunglasses and a cellphone, the latter featuring 240 stones weighing 18 carats in all.A de Grisogono boutique opened at the Palace Hotel in Gstaad.2000 - Fawaz Gruosi was on hand at the World Watch and Jewellery Fair in Basel with his first watch collection, called Instrumento N°Uno. He was also the first to come up with galuchat watch straps and the first to present a movement in blackened steel... That same year he launched a new jewelry collection featuring milky white gemstones dubbed “Icy Diamonds”.A de Grisogono boutique opened in Rome.2001 - Fawaz Gruosi introduced his second watch, called Instrumentino, the feminine partner of his first design.Porto Cervo saw the inauguration of a de Grisogono boutique.2002 - The year’s new watch was named Instrumento Doppio, a “complication” timepiece featuring a totally original feature: two dials driven by one and the same movement.A de Grisogono boutique opened in Kuwait under a franchising agreement. The Chopard Group acquired a 49% interest in the de Grisogono company.2003 - Two new watch models launched: Instrumento Doppio Tre, showing a third timezone, and Instrumento Tondo. Fawaz Gruosi introduced a collection of galuchat jewelry along with his first line of distribution jewelry.A de Grisogono subsidiary was set up in New York.Paris and St. Moritz each gained a boutique.2004 - Launch of three new watch designs: Instrumento Steel & Diamonds, Instrumento Chrono and Lipstick.de Grisogono opened boutiques in New York, Hong Kong and Moscow. The London boutique moved to 14A New Bond Street.2005 - Three more novel watch designs joined the de Grisogono roster: Instrumento Grande, Power Breaker and Occhio Ripetizione Minuti, a “complication” design. Featuring a 12-blade diaphragm that opens to reveal the movement before closing again, the watch’s 50-unit production run proved an instant hit.That same year, de Grisogono devised a new shade of gold called “Browny Brown Gold”, developed via a special treatment based on the PVD (Physical Vaporization and Deposition) process.The company opened its own jewelry workshop in Plan-les-Ouates.2006 - de Grisogono unveiled four new watch designs: Instrumento Grande Open Date, Uno Grande Seconde, the FG One “complication” and the be Eight.A de Grisogono subsidiary opened for business in Japan while Moscow benefited from a second boutique.2007 - Fawaz Gruosi bought out Chopard’s equity stake in de Grisogono S.A., returning the company to his sole ownership. A 45.39-carat natural ruby called Virgin Scarlet allowed him to create a memorably stunning ring. Launch of two new watch designs: Instrumento Novantatre and Piccolina. The company invested in a new, larger watchmaking workshop equipped high high-performance manufacturing equipment.New boutiques open in Tokyo and St Barthelemy.2008 - Fawaz Gruosi celebrated the fifteenth anniversary of de Grisogono S.A. In January, the company unveiled a pair of watches featuring total original mechanical “complications”. The company announced the construction of a new “manufacture” as current installations could no longer cope with the company’ fast-paced growth.2009 - the year got under way with de Grisogono’s twenty-second watch collection: Fuso Quadrato, featuring a two-blade titanium diaphragm and a second timezone display. Today, 16 boutiques across the world mark the company’s steady expansion and 180 outlets compose its dealer network while its workforce now numbers 160. New partners have taken a minority (40%) stake in de Grisogono’s share capital, strengthening and fueling its future development.