Breil watches have been a master watchmaker since 1906, with guiding hand Innocente Binda aspiring to combine Swiss technical excellence with the still unrivalled Italian aesthetic. The founder of Breil watches moved from the shore of Lake Maggiore, on the Swiss/Italian border, to the fashion capital of Milan in 1930 - bringing them a step nearer to their goal, and in 1937, Breil watches as a brand was launched.