Since its very beginning, Boucheron has carved out a place for itself among the great names as a reference of French luxury in the very exclusive world of designer jewelry. This is greatly due to Boucheron's innovative style and the excellence of its designs, including watch designs, the quality of which has always been lauded by experts throughout the eras.1858 Foundation by Frédéric Boucheron, head of a French family jeweler dynasty. Since then, the House has created jewelry and precious timepieces which have earned it the nickname of “the Jeweler of time”.1867 Presentation of a chatelaine watch at the Paris Universal Exhibition, which was acclaimed by the Jury.1880 Forerunner, Boucheron launches a line of watch-bracelets which become instigation of women wearing watches on their wrist.1893The House of Boucheron is the first jeweler to move to the Place Vendome in Paris.1898 Opening of a shop in Moscow, then London in 1903. Today there are 34 Boucheron boutiques all over the world.1928 The Maharajah of Patiala puts Boucheron in charge of mounting his collection of precious stones on jewelry.1930 Louis Boucheron is appointed the Guardian of the Treasure of the Shah of Iran.1947 Launch of the Reflet watch, quintessence of the Boucheron style since then, has flaunted the originality of the clips and fasteners of its interchangeable straps, known as the “B.B.” system.1989 Re-launch of the Reflet watch. This watch is an icon of contemporary design and its interchangeable straps remain a distinguishing feature.1999 Launch of the Pointe de diamant watch; thin and square-shaped.2000 The Gucci Group within P.P.R., buys the company whose legacy had been guarded up until now by four generations of the founding family.2003 Launch of the MEC watch, Boucheron's first chronograph for men and women. Designed with generous, sensual curves, it is equipped with an automatic movement.2005 Launch of the Reflet, Carrée and Ronde watches. These timepieces are truly timeless and superbly masculine.2006 Boucheron made a few changes to update the Reflet: the case is more curvaceous, the gadroons are more sophisticated, the “Pointe de diamant” motif, the Boucheron signature, serial number and Boucheron hallmark on the back. The new visual guidelines seen in the launch of new men's watches, Ronde, Carrée and Reflet, are echoed in the new women's version of the Reflet. The name “Boucheron” is placed vertically on the face, with hands that recall the column of the Place Vendôme, Boucheron's flagship address “26 Place Vendôme” is engraved on the crown.2007 Boucheron launches its e-commerce website and becomes accessible to jewelry and watch lovers all over the world. After creating privileged relationship with the Swiss watch manufacturer Girard-Perregaux, to reinforce its image as the “Jeweler of time” Boucheron reveals the fruits of this collaboration: the Ronde automatic watches, the jeweler series Ronde and Carrée watches, and the limited-edition MEC Jungle watches.