Baume & Mercier
Dictionary: History > Brands -
Baume & Mercier
Baume & Mercier
Personality, elegance and constant renewal for a brand that finds its creative inspiration in its heritage, since 1830. The Baume & Mercier watchmaking house continues to distinguish itself and surprise with a successful combination of watchmaking expertise and technological innovation. Baume & Mercier's history has been marked by a series of fruitful associations: men of charismatic personalities who have worked together in perfect harmony, driven by a single aim - to create watches of the highest quality.Founding alliance in 1830: Louis Victor and Pierre-Joseph-Celestin Baume found the “Frères Baume” trading entity in the Les Bois village, in the Swiss Jura mountains.Early 1880s, the second generation: Once again, a two-man leadership is at the helm of Baume. Louis-Victor's son, Alcide Eugene heads the Swiss firm while Alcide's brother, Arthur Joseph, manages the London branch.In 1920, the Baume & Mercier alliance is born: William Baume, third son of Alcide Eugene and grandson of Louis-Victor decides to set up business in Geneva. Baume & Co pursues its expansion in England, while Baume & Mercier, born of the encounter of William Baume and Paul Mercier, becomes a leading name in Genevan watchmaking.The « Baume & Mercier Genève » trademark is registered on 27th August 1920 .Throughout the 1920s and 1930s, Baume & Mercier timepieces are distributed across 5 continents.Unfortunately, poor health obliges William Baume to retire from the company soon after.1937 Departure of Paul Mercier and the arrival of Constantin de Gorski. Of Polish extraction, de Gorski is both a brilliant and cultured artist. He continues the winning trend by breathing a renewed spirit of modernity into Baume & Mercier.1950 Launch of the Marquise watch that becomes a worldwide success.1964 Piaget purchases Baume & Mercier1973 Creation of the emblematic 12-sided Riviera watch1987 Creation of the Linea model, incarnating femininity and audacity.1988 The watchmaking house becomes part of PBM International, a group specialized in the production and distribution of luxury watches, controlled by Cartier.1994 Birth of the Brand's flagship watch model, Hampton, which is followed by a real dynasty; Hampton Milleis (1999), Hampton Spirit (2002), Hampton City (2003) and the Hampton Classic square (2005).1996 Baume & Mercier enters the Vendôme group.1997 Creation of the Catwalk watch re-launches the cuff watch vogue and is an outstanding success.1998 Launch of the CapeLand, a luxuriously elegant sports watch.1999 Baume & Mercier becomes a member of the Richemont group.2004 Baume & Mercier celebrates the 10th anniversary of its flagship line2005 Launch of Diamant, a timeless feminine watch destined for multi-faceted women who lead more than one lifestyle in the space of a day.
Dictionary search
+ -
with image with video

Dictionary

Term to search for